Your competitors aren’t better.They’re just easier to find.
Sonora is search and content strategy for companies that need pipeline. We find where your buyers are actually looking, get you in front of them, and build a channel that keeps working after the campaign ends.
Why now
Ranking first isn’t the same as getting found.
In early 2026, 68% of US Google searches ended without a single click. Only about 231 of every 1,000 now reach the open web at all.
You can win the ranking and receive nothing.
| Year | Zero-click share |
|---|---|
| 2019 | 49% |
| 2020 | 64.8% |
| 2024 | 58.5% |
| 2026 | 68% |
The buying process
They decide before they contact you.
Two thirds of buyers are trying to avoid talking to anyone during the buying process. Studies show that B2B buyers weigh an average of 7 information sources before making their final choice. You’ll never see the deal that didn’t even make it past the research process.
7
information sources weighed before a decision
67%
prefer a rep-free buying process
45%
used AI during a recent purchase
Gartner, survey of 646 B2B buyers, fielded 2025.
Marketing first. Sales second.
Most early-stage companies don’t have a product problem. They have a nobody-knows-we-exist problem — and the usual response is to hire another salesperson.
How we work
The Sonora Method
Most companies get one or two of them and wonder why the pipeline is flat.
- 01
Listen
Learning the market, the competition, and the buyer before anything gets recommended. What people actually search when they’re looking for what you sell, who currently gets those answers, and why.
- 02
Locate
Finding the position you can realistically own within a year, and the language that makes a stranger understand what you sell in one line.
- 03
Saturate
Showing up across the whole path, from the question that starts the search to the comparison page where the decision gets made.
- 04
Sustain
Measuring against pipeline instead of pageviews — where you show up, who shows up instead of you, and which of it is attached to deals.
Pick your plan
Services
Visibility Audit
Where you stand in AI and traditional search, and what to fix first.
Strategy Sprint
The plan: positioning, channels, content architecture.
Fractional Head of Content
Ongoing ownership of strategy, standards, channels, and vendors.
AI Visibility Monitoring
Quarterly measurement against named competitors.
See where you stand in AI and search.
Thirty minutes. Tell us what’s not working and we’ll tell you whether we can fix it.