Services
Four ways to fix your pipeline
Where you start depends on whether the problem is what you’re saying, where you’re saying it, or whether anyone’s checking. We set the strategy and direct the work — your team builds it.
One-time · Two to three weeks
Visibility Audit
Where you stand right now in AI and traditional search, and what to fix in what order.
What it includes
- Real query set, built from how your buyers talk
- AI visibility baseline against named competitors
- Citation source mapping — what gets cited in your category instead of you
- Technical findings, prioritized by impact
- Positioning consistency across every surface you own
- Sequenced roadmap
Start here if you’re not generating enough inbound and don’t know whether the problem is the content, the technical layer, or the positioning.
One-time · Four to six weeks
Strategy Sprint
The audit says what’s wrong. This decides what you’re doing about it.
What it includes
- Positioning and the term you’re going to own
- Message architecture your whole company can repeat
- Content architecture — pillars, definitional layer, comparison surfaces
- Channel strategy across owned, social, and video
- Video and social direction: which formats, which platforms, what they’re for
- Technical requirements written as scoped tickets your engineers can pick up
Start here if you know you have a pipeline problem and need a plan your team can run without us on retainer.
Ongoing · Three-month minimum
Fractional Head of Content
Senior content leadership without the hire. We own strategy, standards, channels, and vendors. Your team executes; we decide what gets made and whether it ships.
What it includes
- Positioning and content strategy
- Editorial standards and review
- Channel direction across blog, social, video, and email
- Agency, freelancer, and contractor management
- Quarterly reporting on search and AI visibility
- Alignment with sales and demand generation
Start here if you need senior direction but not a full-time salary — or you have people producing work with nobody setting the direction.
Ongoing · Quarterly
AI Visibility Monitoring
Where you appear in AI answers each quarter, who appears instead of you, and what that’s doing to your pipeline.
What it includes
- Share of voice and citation position, quarter over quarter
- Competitive citation mapping
- Sentiment tracking
- A report that survives follow-up questions
Start here if someone is going to ask whether the content is working and you need a defensible answer.
Find your fit
Which one is right for you?
Three questions, no email. You’ll get one recommendation and the reason behind it.
Question 1
What do you know right now?
Question 2
Who does the work once the direction is set?
Question 3
What has to be true in ninety days?
Start with
Visibility Audit
You have a symptom, not a diagnosis. Before anyone writes a plan, you need to know whether the gap is the content, the technical layer, or the positioning — and in what order to fix it.
Start with
Strategy Sprint
The problem is named; what’s missing is the decision. The sprint sets the positioning, the content architecture, and the technical tickets so your team can run without a retainer.
Start with
Fractional Head of Content
You have people producing work and nobody setting the standard. This is senior ownership of strategy, editorial, channels, and vendors — without a full-time salary.
Start with
AI Visibility Monitoring
The work is happening; the reporting isn’t defensible. A locked prompt set and named competitors keep the numbers comparable quarter over quarter.
See where you stand in AI and search.
Thirty minutes. Tell us what’s not working and we’ll tell you whether we can fix it.